OUNASS Influencer Marketing Success Story: How Boomerang Amplified Luxury E-Commerce in the Gulf

OUNASS Influencer Marketing Success Story in the Gulf area

OUNASS, the leading luxury e-commerce platform in the Middle East, partnered with Boomerang Agency to boost its digital sales through targeted influencer marketing. 

Since 2021, Boomerang has run monthly campaigns using a data-driven approach and deep regional knowledge. 

This investment in influencer marketing consistently led to profitable sales growth, maximized ROI, and made OUNASS a top choice for fashion consumers in the UAE and GCC. 

This success story shows how OUNASS influencer marketing, powered by Boomerang, set a new standard for luxury e-commerce success in the region.

OUNASS: The Home of Luxury Fashion in the GCC

OUNASS is the top online destination for luxury fashion, beauty, and lifestyle products in the UAE and the Gulf. 

OUNASS offers exceptional service, including two-hour delivery in Dubai and gift packaging. It serves a discerning clientele who look for the latest global and regional style trends. 

OUNASS even created a special section on its website where customers can shop for clothes, shoes, and accessories preferred by their favorite influencers. This curated collection enhances the shopping experience and uses influencer credibility.

The Challenge: Scaling Sales in a Competitive Luxury Market

OUNASS had a strong brand presence but faced increasing competition from global and local e-commerce players. 

The luxury market in the GCC is tough because consumers are highly digital but also demand authenticity, exclusivity, and cultural relevance.

In  Boomerang , we analyzed OUNASS needs , as follows  :

• Achieve consistent month-on-month sales growth through digital channels.
• Reach affluent, style-conscious audiences across the UAE and GCC.
• Stand out in a crowded market with credible, engaging brand storytelling.
• Track and prove ROI for every marketing dirham spent.

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Boomerang’s Strategic Solution: Precision-Driven Influencer Marketing

Boomerang Agency developed a custom influencer marketing strategy for OUNASS, focusing on performance, transparency, and brand alignment.

Multi-Tier Influencer Strategy for OUNASS 

OUNASS used a sophisticated influencer strategy that included mega, macro, mid-tier, and even micro and nano creators through automated platforms. 

This layered approach helped OUNASS reach broad and niche audiences, maximizing campaign impact. 

It also ensured that luxury messages resonated across the diverse digital landscape of the GCC. OUNASS managed both large-scale paid campaigns and organic gifting to ensure consistent brand advocacy across all influencer levels.

Key elements of Boomerang's strategy For OUNASS influencers Campains:

Tailored Influencer Selection: 

Boomerang used its database of over 10,000 vetted influencers to match OUNASS with 20–30 top-tier macro and mega influencers for each campaign. 

Each influencer was chosen for their reach, engagement, and genuine connection to Gulf luxury fashion and lifestyle audiences. 

Data-driven insights helped identify top-performing influencers who consistently delivered high engagement, conversions, and ROAS (Return on Ad Spend).

Performance Marketing Focus 

Campaigns focused on clear sales objectives, using affiliate links and exclusive discount codes to directly track conversions and measure ROI.

Cultural Relevancy for UAE and GCC  

Influencer content was localized, using Arabic/English language, regional style cues, and storytelling that resonated with the Gulf’s luxury consumers. This enhanced authenticity and trust.

Transparent, Flexible Campaigns

 Boomerang’s per-campaign model allowed OUNASS to quickly scale or change plans based on real-time performance data, ensuring agility in a fast-moving market.

Execution of OUNASS campaigns with  Creative That Convert 

Every OUNASS influencer marketing campaign was carefully planned and executed for maximum impact.

How Boomerange tracked OUNASS sales from influencers?

In Boomerang , we believe that data driven decisions are the best practice in highly competitive field , so we  used UTM links and promo codes to accurately track and attribute sales from influencer campaigns, allowing for precise ROI measurement.

Unique UTM Parameters for Each Influencer 

We created unique URLs with UTM parameters for every influencer campaign. These parameters included the influencer’s name, campaign, and platform. 

This allowed OUNASS to trace which influencer and post drove traffic and conversions to their website.

Detailed Traffic and Conversion Tracking

When an influencer shared their UTM-tagged link, OUNASS’s analytics platforms (like Google Analytics) tracked every click and subsequent action (like a purchase). This provided detailed data on which influencer was responsible for each visit and sale.

Unique Promo Codes for Each Influencer

OUNASS assigned each influencer personalized discount or affiliate codes. Followers were encouraged to use these codes at checkout, often receiving a special offer or discount. These codes helped calculate the exact number of sales and revenue generated by each influencer.

Affiliate Program Integration

OUNASS's affiliate program tracked coupon code usage and affiliate link clicks, ensuring complete sales attribution and allowing influencers to earn commissions based on their sales performance.

Tracking Cookies

These enabled OUNASS to track user behavior and conversions over time, even if the purchase did not happen immediately after the influencer interaction.

Data-Driven Insights and Optimization of OUNASS campaigns 

Data-driven insights greatly improved OUNASS’s influencer strategies by enabling precise decision-making, campaign optimization, and better ROI measurement.

Real-Time Campaign Optimization

Performance analytics allowed OUNASS to optimize campaigns in real time. By monitoring live data on content formats, audience engagement, and sales attribution, the team could adjust influencer rosters, content strategies, and messaging for better results.

Benchmarking and Competitive Analysis

OUNASS used analytics platforms to compare influencer and campaign performance against industry standards and competitors. This helped identify market trends and discover new opportunities.

Content and Engagement Strategies for OUNASS influencers campaigns

Content Variety For Different Social Platforms

Influencers produced a mix of Instagram Stories, Reels, and in-feed posts, showcasing OUNASS’s curated collections, limited-time offers, and seasonal sales.

Brand Partnerships 

Campaigns highlighted collaborations with top designers (e.g., Zimmermann, Valere), enhancing the luxury narrative and reaching designer fanbases.

Engagement-First Approach: 

Influencers engaged their audiences with styling tips, unboxing videos, and interactive Q&A; As, fostering authentic conversations around OUNASS’s offerings.

Emotional and Rational Marketing

Influencers blended emotional marketing (storytelling, personal narratives) with rational marketing (product attributes, quality, benefits) to build trust and drive behavior. 

For OUNASS, campaigns that combined these strategies—showing the lifestyle and tangible benefits—were most effective.

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OUNASS Campaigns Results: Consistently Profitable Sales Growth & Solid ROI

The impact of OUNASS influencer marketing with Boomerang influencer marketing agency was immediate and sustained.

Key Metrics Reported by OUNASS beyond engagement:

Boomerang professionals reported a full set of performance indicators and measurement metrics  to measure ROI from influencer campaigns. These included:

Conversion Rate 

The team measured the percentage of influencer-driven clicks that resulted in desired actions, like purchases or sign-ups, using affiliate links, UTM parameters, and unique discount codes for precise attribution.

Sales and Revenue Attributed 

OUNASS directly attributed sales and revenue to specific influencers and campaigns using affiliate links, promo codes, and analytics tools, allowing for detailed ROI analysis.

Website Traffic

The brand monitored increases in website visits and tracked user journeys from influencer content to on-site actions, connecting influencer activity with traffic spikes and conversions.

Earned Media Value (EMV)

OUNASS estimated the value of influencer-driven reach and engagement compared to what it would cost to achieve similar results through paid media.

Customer Lifetime Value (CLV)

OUNASS considered the projected value of new customers gained through influencer campaigns for a long-term view.

Sentiment Analysis and Brand Awareness

OUNASS also tracked qualitative metrics like audience sentiment, feedback, and changes in brand perception to gauge the broader impact on brand equity.

By integrating these metrics, OUNASS ensured a holistic and data-driven evaluation of influencer marketing ROI, enabling continuous optimization and strategic growth.

Achievements of OUNASS Influencer Campaigns with Boomerang Agency

Consistent Sales Growth

Each monthly campaign resulted in a measurable increase in affiliate sales, with performance marketing tactics ensuring profitability.

Proven ROI

OUNASS’s influencer campaigns were consistently profitable, with a solid return on investment month after month.

Brand Lift 

OUNASS’s brand visibility and engagement significantly increased, positioning it as the top luxury e-commerce platform for style-savvy shoppers in the UAE and GCC.

Influencer Advocacy: Campaigns fostered long-term relationships with key influencers, turning them into genuine brand advocates who continued to drive organic buzz beyond paid campaigns.

Setting the Future Standard for Luxury E-Commerce Marketing With Boomerang

OUNASS influencer marketing, powered by Boomerang, has become a benchmark for luxury e-commerce success in the Gulf. As the digital landscape changes, OUNASS continues to innovate, using influencer partnerships to launch new collections, drive seasonal sales, and deepen its connection with the region’s most influential consumers. 

For luxury brands looking for measurable growth and cultural resonance in the GCC, the OUNASS and Boomerang partnership proves that the right influencer marketing strategy delivers real business impact, month after month.

Ready to elevate your brand with proven influencer marketing? Discover how Boomerang can help you achieve OUNASS-level results in the GCC.

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