Influencer marketing in the UAE is more competitive—and more complex—than ever. With over 200 nationalities, strict advertising laws, and a social media-savvy audience, even the best-intentioned campaigns can stumble. Are you making one of the five mistakes that could derail your influencer strategy?
This manual serves as your road map. We'll discuss how to maximize the benefits of influencer analytics and tracking tools in Dubai, the United Arab Emirates, and the broader Gulf Cooperation Council region. To get actual results, we'll show you what to measure and how to choose the best tools.
This guide delves into the nuances of social media influencer marketing in the UAE, providing practical advice and a roadmap for cultivating effective partnerships that yield tangible results
"How can brands, influencers, and public relations agencies stay true to their core values and maintain the confidence of their audience?" is the most critical question nowadays... Let us explore ethical considerations in this market.
Starting May 29, 2025, a new Federal Decree-Law in the UAE is set to change the game for content creators and social media influencers. If you're a creator in the Gulf region, understanding the new two-tiered licensing system and content standards is crucial to staying legal and successful.
Dubai presents an unparalleled opportunity for influencer marketing in 2025 due to its highly digitally engaged and diverse population, boasting a 100% social media penetration rate. The market is shifting from mega-influencers towards the more authentic and higher-engagement micro- and nano-influencers
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