How Boomerang Helped Chić Increase Brand Awareness and Foot Traffic During Ramadan

Ramadan’s Marketing Opportunity

Ramadan is more than a holy month in the UAE's vibrant retail sector—it's a cultural and commercial crescendo that changes consumer behavior.

Brands like Chić, a UAE-based premium leather footwear and accessories brand, can capitalize on this opportunity to connect with their audience and increase market share both online and in-store. Making an impact during Ramadan requires more than seasonal promotions. It requires a smart strategy, flawless execution, and local knowledge.

‍Elevating Ramadan Success: How Boomerang Helped Chić Drive Brand Awareness and Footfall

Identifying the high-stakes opportunity and its challenges, Chić partnered with Boomerang, a prominent Gulf influencer marketing agency. 

Increase brand awareness in the UAE and GCC, increase in-store footfall, and position their latest collections as Eid gift essentials. How Boomerang's experts achieved these ambitious goals was integrative.

Brand & Campaign Background

Brand Name: Chić
Industry/Sector: Fashion/Retail
Location/Market Focus: UAE and GCC (Gulf Cooperation Council)
Campaign Duration: April 2025 (Ramadan period)
Platforms Used: Instagram
Target Audience: UAE nationals with an interest in traditional footwear, accessories, and luxury gifting

Objectives & KPIs

Primary Objectives:

- Drive footfall to physical store locations during Ramadan

- Raise awareness of Chić’s latest collections and gifting options

Challenge: Finding Your Way Around the UAE's Complicated Influencer Space

It's hard enough to get real-world business results from digital efforts. For Chić, there were a number of problems that made the stakes higher:

Filming Permit Problems

The campaign needed to create content in malls, but permit-related delays caused early delays. People in the GCC retail scene often overlook this issue.

Little Experience with Influencers

Chić had only done influencer marketing on a small scale through informal relationships, so they didn't have the tools for professional, large-scale campaigns.

Expectation of Excellence, Little Guidance

The client wanted high-quality production and interesting stories, but they needed the agency to be creative and take charge of operations.

High Prices and Low Availability of Local Talent

Because the UAE has a competitive influencer market, it was even harder to find relevant UAE national influencers, especially ones that fit within a budget.

Effectively, Chić needed not just execution but true partnership: strategic guidance, hands-on project management, and expert navigation of local realities.

Strategy: A Blueprint for Authentic Engagement and Impact

Audience & Influencer Selection

Boomerang’s approach began with rigorous influencer selection. The criteria focused on

·        UAE nationality—Emirati influencers take priority .

·        Proven, authentic audiences interested in fashion, gifting, and UAE traditional style

·        Balance of micro- and macro-influencers to best connect with targeted communities

This focus on authenticity over superficial follower count ensured not only broad reach but also relevant, engaged audiences—a must for meaningful Ramadan brand engagement.

Creative & Content Direction in a Chic Case Study

To meet the client's expectations for premium content, we needed to make a careful, hands-on creative plan:

·        Short-form, in-store video content scripted to tell clear, culturally resonant stories

·        High-end filming emphasizing product quality, gifting versatility, and visual appeal

·        Narrative themes aligned with the luxury and tradition of Ramadan and Eid shopping

By keeping storytelling and visuals at the forefront, Boomerang was able to elevate Chić’s brand, not just its reach.

Project Management: From Planning to In-Store Execution

Anticipating challenges, Boomerang put a robust process in place:

Boomerang set up a strong process in case things went wrong:

·     March–April: Influencer scouting and onboarding, scriptwriting, content planning

·        April: Professional in-store filming, overcoming permit issues through on-the-ground, dedicated staff support

·     Pre-Eid: Content publishing, optimized for maximum pre-holiday engagement

Boomerang's team professionally handled every operational detail, including scouting, coordination, compliance, and all influencer logistics, to ensure brand consistency and timely delivery.

Execution of Chic Influencers Campaigns: Turning Strategy Into Action

Despite tight deadlines, complex permits, and high client expectations, Boomerang's team meticulously transformed the vision into reality.

Influencer Onboarding

Ten carefully vetted UAE-national influencers were scouted, onboarded, and briefed.

Scripted Storytelling

Clear, simple messaging was developed to feature premium products and showcase Eid gifting themes, all tailored to each influencer’s unique style.

Professional Production

Cinematic visuals and brand-aligned editing elevated the final assets, setting Chić apart from typical influencer content in the region.

On-Ground Coordination

Boomerang’s project managers were on-site, troubleshooting permit issues, ensuring participation, and managing a seamless workflow—no small feat given the constraints.

Approvals and Scheduling

Every piece of content received the green light from the client and was then strategically pushed live in the weeks before Eid.

Boomerang's ease in handling regulatory and logistical challenges showed their flexibility and knowledge of the regional ecosystem.

For more about legal regulation, explore our manual for influencer licenses in the UAE 

Results: From Online Buzz to Real-World Footfall

Quantitative Outcomes of Chic Influencer Campaign

10 UAE national influencers are activated

The campaign ensured deep cultural resonance and trust within local communities.

 Significant Social Media Uplift

Engagement across Chić’s platforms saw a marked increase, with posts showcasing high interaction rates and positive sentiment.

Tangible In-Store Results

Most critically, over the campaign period, Chić recorded an apparent increase in store inquiries and footfall—the ultimate proof of digital strategies driving offline value.

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Qualitative Impact of a Chic Successful Story with Boomerang 

 Premium-Quality Visuals

The finished assets brought Chić’s luxury promise to life, raising brand perception in a highly competitive niche.

Client Endorsement

The Chić marketing team praised Boomerang’s selection of influencers, quality of content, and “seamless execution during a high-pressure season.”

Lasting Partnership

The process educated the client on best practices, set the stage for future campaigns, and reaffirmed Boomerang’s role as a trusted advisor and strategic partner.

“Boomerang helped us elevate our Ramadan campaign with premium content, well-selected influencers, and seamless execution during a high-pressure season.” — Chić Marketing Team.

Lessons Learned & Future Recommendations

What Worked Exceptionally Well

Clear Guidance and Support

Direct, on-site management ensured professional, brand-aligned results and allowed influencers to deliver consistently.

Professional Filming

Investing in high-end production proved essential for brand elevation and campaign effectiveness.

Addressing Key Challenges

 Permit and Coordination Issues

 Expected and fixed with dedicated resources and hands-on troubleshooting.

 Expectation Management and Education

Transparent processes and gentle education empowered the client and elevated results.

Recommendations for Future Campaigns

 Diversify Influencer Profiles

Broader representation—and inclusion of non-national voices—can expand reach further.

Greater Influencer Autonomy

Allowing for more creative freedom supports organic storytelling, potentially driving even more authentic connections and engagement.

Conclusion: A Playbook for Ramadan (and Beyond)

Chic and Boomerang's work together is an excellent example for any brand that wants to connect online and offline during Ramadan or any other vital sales time in the area. 

The campaign was successful not only because of the numbers, but also because it changed people's minds, got people to come to the store, and set the stage for more collaboration and learning in the future.

What sets this case apart:

·        Deep local expertise, anticipating—and solving—unique market roadblocks

·        Audience-driven influencer partnerships, emphasizing quality of engagement

·        Professional, high-end creative that reflects actual brand value

·        Full-spectrum project management that simplifies complexity for the client

Boomerang provides the strategic vision, hands-on execution, and market insight that brands need to transform their Ramadan campaigns—or any seasonal push—into powerful drivers of awareness and action.

Want to learn how Boomerang can help your brand achieve similar success? Please feel free to contact us today to explore the possibilities when influencer marketing aligns with real-world results.