6 min
Chić, a UAE premium leather footwear and accessories brand, has run Ramadan influencer campaigns with Boomerang, most recently in March 2026. Two Emirati macro creators delivered 343K views across Instagram and TikTok, following a 2025 campaign with 10 UAE national influencers that increased store inquiries and footfall.
Boomerang plans, produces and manages these influencer marketing campaigns in the UAE from creator scouting to on-site filming and reporting. This page covers both Chić campaigns and keeps the original Ramadan 2025 results.
The Client: Chić, Premium Leather Footwear and Accessories in the UAE
Chić is a UAE-based premium brand for leather footwear, bags and accessories for men and women. It combines tradition and modern design, with seasonal collections and gifting options for everyday wear and special occasions.
Ramadan is more than a holy month in the UAE's retail sector. It is a cultural and commercial peak that changes how people shop and gift. Chić used it to connect with its audience and grow awareness both online and in-store. Making an impact required more than seasonal promotions: it took a clear strategy, flawless execution and local knowledge. Boomerang, a Gulf influencer marketing agency, supported both campaigns. For wider context on the season, see our guide to Ramadan influencer campaigns.
Ramadan 2025: 10 UAE National Influencers Drive Store Footfall
The first campaign gave Chić its first large-scale influencer activation, built around UAE nationals and in-store content.
Objective and KPIs: Brand Awareness and Footfall
Create a Ramadan campaign with UAE national influencers to:
- drive footfall to Chić's physical store locations
- raise awareness of Chić's latest collections and gifting options
The Strategy: Authentic Engagement Built on UAE National Creators
The approach started with rigorous influencer selection through our talent network. The criteria were:
- UAE nationality, with Emirati influencers given priority
- proven, authentic audiences interested in fashion, gifting and traditional UAE style
- a balance of micro and macro influencers to reach the targeted communities
Focusing on authenticity over follower count delivered both broad reach and an engaged, relevant audience, which matters for Ramadan brand engagement.
Creative content direction. To meet the client's expectation of premium content, the team built a careful, hands-on creative plan:
- short-form, in-store video content, scripted to tell clear, culturally resonant stories
- high-end filming that emphasised product quality, gifting versatility and visual appeal
- narrative themes aligned with the luxury and tradition of Ramadan and Eid shopping
Project management timeline.
- March to April: influencer scouting and onboarding, scriptwriting and content planning
- April: professional in-store filming, with dedicated on-the-ground staff resolving permit issues
- Pre-Eid: content publishing, timed for maximum pre-holiday engagement
Our team handled every operational detail, including scouting, coordination, compliance and influencer logistics, to keep the brand consistent and delivery on time. This follows our data-led campaign approach.
The Execution: 10 Creators, Scripted Stories and On-Site Filming
Despite tight deadlines, complex permits and high client expectations, the team delivered the plan in five steps:
- Influencer onboarding. Ten vetted UAE national influencers were scouted, onboarded and briefed.
- Scripted storytelling. Clear, simple messaging featured premium products and Eid gifting themes, tailored to each influencer's style.
- Professional production. Cinematic visuals and brand-aligned editing set Chić apart from typical influencer content in the region.
- On-ground coordination. Boomerang's project managers were on site, resolving permit issues, securing participation and keeping the workflow smooth.
- Approvals and scheduling. Every piece of content was approved and published in the weeks before Eid.
For the legal side of filming and posting, read our manual on the UAE influencer licence and new regulations.
The Results: From Online Buzz to Real-World Footfall
- 10 UAE national influencers activated. The campaign earned cultural resonance and trust within local communities.
- Significant social media uplift. Engagement across Chić's platforms rose markedly, with high interaction rates and positive sentiment.
- Tangible in-store results. Over the campaign period, Chić recorded an apparent increase in store inquiries and footfall, the clearest sign of digital activity driving offline value.
- Premium-quality visuals. The finished assets brought Chić's luxury promise to life and raised brand perception in a competitive niche.
- Lasting partnership. The process educated the client on best practice and set up future campaigns.
"Boomerang helped us elevate our Ramadan campaign with premium content, well-selected influencers, and seamless execution during a high-pressure season." Chić Marketing Team
Lessons from Ramadan 2025
- What worked: clear guidance and direct on-site management, and professional filming that elevated the brand.
- What was fixed: permit and coordination issues were resolved with dedicated resources and hands-on troubleshooting. Transparent processes and gentle education helped manage expectations.
- Recommendations: diversify influencer profiles, including non-national voices, and allow more creative freedom for organic storytelling.
Ramadan 2026: Two Emirati Macro Creators Deliver 343K Views
In March 2026, Boomerang ran a new store-visit campaign for Chić on Instagram, with the content extended to TikTok. Two Emirati macro influencers, one male and one female, walked their audiences through Chić stores and showcased the Eid collection and gifting boxes. The campaign produced 29 assets, 343K total views and 6.8K interactions.
Objective and KPIs: Brand Awareness and Store Visits
The brief had three objectives:
- increase brand awareness across the UAE
- encourage audiences to explore and shop from Chić
- showcase Chić's collections and seasonal offerings
The target audience was UAE-based fashion and lifestyle enthusiasts and consumers interested in premium, stylish products. Success was measured by content reach and impressions, engagement across Instagram, and interactions and overall sentiment towards the brand.
The Brief: Show a Full Range with Seasonal Relevance
Chić's range spans footwear, bags, wallets and accessories for men, women and boys, and the campaign had to show that breadth without feeling like an advert. The content also needed to carry Ramadan relevance through the Eid collection and gifting boxes, while keeping a premium, stylish brand image. The aim was to position Chić as a go-to destination for stylish, premium fashion and gifting, both online and in-store.
The Strategy: Emirati Macro Creators and Store-Led Storytelling
Influencer selection: local credibility over generic reach. Both creators are Emirati macro influencers with a strong UAE presence, and their fashion and lifestyle content aligned with Chić's positioning. The vetting criteria were audience alignment, content quality and style, engagement rate, relevance to fashion and lifestyle, and the ability to showcase the collections naturally.
Content strategy: stories and reels built around the store. Instagram Reels and Stories walked viewers through the stores and highlighted the range across men's, women's and boys' collections. The creators introduced the Eid collection and gifting boxes, positioning Chić as a convenient seasonal choice for personal shopping and gifts. Content stayed in an authentic lifestyle format that felt aspirational but relatable.
The Execution: 2 Creators, 29 Assets, One March Phase
Phase 01 ran in March 2026. The team handled the campaign briefing, content guidelines, store-visit scheduling and content coordination. Together the creators posted 2 Instagram Reels and 26 Instagram Stories (13 each), and one creator extended the campaign to TikTok with a short video, taking the total to 29 assets.
The Results: 343K Views and 6.8K Interactions
Across all assets, the campaign delivered the following overall results
How We Measured Success
We tracked content reach and impressions, engagement across Instagram, and interactions and sentiment towards the brand, as set out in the brief. Interactions combine likes, saves, shares, reposts, comments and screenshots, and sticker taps are the platform's own count of taps on Story stickers. The average of about 11.8K views per asset is calculated from 343K views across 29 assets.
Why It Worked: What 343K Views Tell Us About Ramadan Content
Three assets carried about 80% of the views
The format split is the clearest insight in the data. Two Reels and one TikTok video were just 3 of 29 assets (about 10%), yet they delivered about 80% of total views and about 96% of interactions. The 26 Stories added steady daily visibility, but not scale.
Idea-led content beat simple walkthroughs
Content built on a clear, structured or scripted idea earned higher views and stronger engagement than simpler store walkthroughs. This echoes Ramadan 2025, when scripted, culturally resonant storytelling was the creative plan. The lesson for fashion retail is to brief a story, not just a store tour.
TikTok extended reach beyond Instagram
A single TikTok video, about 3% of assets, delivered about 30% of total views at 103K. Sharing the creator's store-visit video on TikTok reached audiences beyond Chić's Instagram following and added visibility across platforms.
Brand fit and seasonal relevance supported the message
Both Emirati creators matched Chić's fashion and lifestyle positioning, so the collections looked natural rather than promotional. Showing men's, women's and boys' ranges, plus Eid gifting boxes, gave different shoppers a reason to visit. Store-led storytelling has worked in other retail categories too, such as our Faham Doors showroom campaign in the UAE.
What's Next for Chić in the UAE
The report points to four next steps.
- Add TikTok from the start. Given the 103K views from one video, plan TikTok as a core format rather than an add-on. See our TikTok influencer marketing strategy for the UAE and GCC.
- Build every execution around one clear idea. Increase focus on content planning and creative direction so each piece has a defined concept.
- Invest in stronger creators. Allocate higher budgets to creators who deliver better content quality and brand alignment, and add a few new creators to reach new audience segments.
- Repurpose the content. Chić can reuse creator content across its own channels to keep visibility high, which requires securing usage rights from the influencers.
The 2026 campaign reported reach and engagement rather than store-visit counts. To measure footfall directly next time, add store-visit tracking such as unique codes. For a fashion example with a reported ROI, see our Level Shoes influencer marketing case study.
Related Case Studies and Reading
- OUNASS influencer marketing case study: another luxury fashion retail campaign in the GCC
- How influencer clothing brands drive footfall and 5x ROI in the GCC: the strategy behind store-led fashion campaigns
- More influencer marketing case studies: browse every Boomerang success story
Ready to Launch a Ramadan Campaign in the UAE?
Whether you want store footfall, Eid gifting reach or seasonal awareness, our team scouts the creators, manages production and reports the results. Plan your campaign with Boomerang and tell us your goals.
