BYD's in GCC: How Boomerang Drove + 3 M Views with Strategic Influencer Marketing

A BYD Influencer Marketing Success Story in the Gulf

Introduction

In Q1 2025, Boomerang, a Dubai-based influencer marketing agency, partnered with BYD, a leading Chinese automotive manufacturer, to orchestrate a high-impact influencer campaign across the Gulf Cooperation Council (GCC) region. 

This campaign, designed to launch BYD’s new vehicle models—the BYD Song and BYD Seal—achieved remarkable results, surpassing all expectations and demonstrating Boomerang’s expertise in navigating the complex dynamics of the Gulf influencer landscape.

Executive Summary of BYD Influencer Campaign

Brand: BYD (Automotive)

Region: GCC (UAE, Saudi Arabia, wider Gulf)

Campaign Period: Q1 2025

Platforms: Instagram, Snapchat, TikTok

Target Audience: Automotive enthusiasts, tech-savvy consumers, lifestyle followers

Boomerang’s campaign for BYD stands as a testament to the agency’s data-driven, adaptable, and results-oriented approach. 

The campaign generated over 3 million views, exceeding the original target of 2 million by 50%, and significantly increased engagement across BYD’s social media platforms. 

This achievement is especially significant given BYD’s status as a newcomer to the GCC influencer market, with no prior benchmarks or established brand presence in the region^.

Boomerang’s Strategic Blueprint For  BYD Influencer Campaign

Singular Focus and Data-Driven Excellence

Boomerang’s operational philosophy centers on doing one thing—Influencer Marketing—and doing it exceptionally well. 

This level of specialization enables the influencer agency to cultivate deep expertise, optimize processes, and consistently deliver measurable results. 

Boomerang’s campaigns are grounded in rigorous data analysis, ensuring that concrete performance metrics inform every strategic decision.

The agency’s track record is impressive: a 19x campaign ROI for luxury fashion brands, a $3.5 million revenue generation for clients within a year, and a robust network of over 5,000 influencers. 

With a customer retention rate of 95% and more than 200 campaigns managed, Boomerang’s results speak for themselves.

Creator-Centric Ecosystem

Boomerang’s approach extends beyond transactional relationships. The agency actively nurtures its influencer network, supporting creators’ career growth and fostering loyalty.

 This collaborative philosophy ensures high-performing partnerships and reliable campaign execution, even when budget constraints limit access to top-tier influencers^.

The Challenge: BYD’s Entry into the GCC Market

Market Unfamiliarity and Cultural Misalignment

BYD’s foray into the GCC market presented a unique set of challenges. As a new entrant, BYD had no historical data or benchmarks for influencer marketing in the region. 

The brand initially approached the campaign with a commercial, China-centric mindset, emphasizing highly technical talking points that clashed with the organic, lifestyle-driven content preferred by Gulf audiences.

Budget Constraints

Budget limitations further complicated the campaign, restricting the ability to engage high-cost, celebrity influencers. 

Boomerang needed to maximize impact with a carefully selected group of influencers who could deliver authentic engagement within the available financial resources.

Boomerang’s Solution: Adaptive Strategy and Professional Execution

Influencer Selection

Boomerang’s influencer selection strategy was both strategic and pragmatic. The agency engaged eight influencers, a mix of macro and micro creators, chosen for their authentic engagement, flexibility on compensation, and willingness to create reels and stories for relatively limited fees. 

This balanced mix broadened the campaign’s appeal and ensured genuine connections with the target audience.

Content and Creative Direction of BYD Influencers Content

The campaign’s creative direction focused on dynamic, high-engagement formats, including Instagram Reels, TikTok, and Snapchat Stories. 

The content highlighted the vehicles’ hybrid and electric performance, comfort, and fuel efficiency, seamlessly integrating these features into relatable lifestyle narratives. 

Event coverage and influencer-branded posts further amplified reach and authenticity.

End-to-End Campaign Management

Boomerang managed every aspect of the campaign lifecycle:

Influencer onboarding and detailed creative briefings

Custom scriptwriting tailored to each influencer’s style

Rigorous content approval processes

Real-time analytics and transparent performance reporting

By acting as a strategic intermediary, Boomerang ensured smooth execution and alignment with both client objectives and local market norms.

Quantifiable Impact: Surpassing All Expectations 

Performance Highlights

Views Generated: Over 3 million, exceeding the 2 million target by 50%

Engagement: Significant increases across BYD’s social media platforms

Influencer Efficiency: High impact achieved with only eight influencers, demonstrating strategic resource allocation

These results are especially notable given the absence of prior benchmarks and the campaign’s budgetary constraints. 

Boomerang’s ability to deliver such outcomes in uncharted territory underscores its expertise and strategic agility.

Qualitative Outcomes: Building Brand Presence and Relatability

Beyond quantitative metrics, the campaign successfully established BYD as a relatable and engaging brand in the GCC. 

Influencer content was well-received, with audiences responding positively to the blend of lifestyle and automotive themes. 

Boomerang’s proactive adjustments—such as refining overly technical scripts to better fit influencer styles—ensured content authenticity and audience resonance.

Client Testimonial

“The campaign with Boomerang allowed us to introduce our vehicles to a completely new audience in the GCC, and the influencer collaboration helped build a more relatable and engaging brand presence.”
— Marketing Representative, BYD

Lessons Learned and Strategic Recommendations From BYD Influencers Marketing Case Study

What Worked Well

Balanced Influencer Mix

Combining lifestyle and automotive influencers maximized reach and relevance.

Custom Scripting

Tailored content improved engagement and authenticity.

Challenges Addressed

Client Education

Boomerang guided BYD away from technical, China-centric messaging toward more organic, audience-friendly content.

Script Adaptation

Scripts were modified to reflect each influencer’s tone, thereby enhancing relatability and fostering a deeper connection with the audience.

Recommendations for Future Campaigns

Partner with Higher-Engagement Automotive Creators

Deepen impact within the automotive niche by collaborating with influencers known for high engagement rates.

Allow More Creative Freedom

Empower influencers to exercise greater creative autonomy, fostering more authentic and resonant content.

Introduce Product Testing Content

Incorporate in-depth product testing to provide practical demonstrations and appeal to tech-savvy consumers and automotive enthusiasts.

Conclusion: Boomerang’s Proven Value as a Strategic Partner

The BYD campaign’s success is a strong validation of Boomerang’s specialized, data-driven, and adaptable approach to influencer marketing. 

By transforming complex challenges into measurable successes, Boomerang not only exceeded quantitative targets but also established BYD as a relatable and engaging brand in a new market.

Boomerang’s strengths—singular focus, deep market understanding, strategic agility, and commitment to authentic brand connections—position the agency as an indispensable partner for brands seeking to penetrate complex global markets. 

For brands seeking to achieve significant awareness and measurable growth in the Gulf and beyond, Boomerang’s proven expertise in influencer marketing provides a blueprint for success. 

Let's have a brief conversation to explore how we can help your brand stand out in the competitive GCC market.

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