Tabby’s Influencer Marketing Success: How Boomerang Drove 10M+ Impressions in the Gulf

Boomerang: How We Helped Tabby  Reach +10 M accounts With Influencer Marketing

Tabby partnered with Boomerang, a top "Buy Now, Pay Later" (BNPL) company in the Gulf. We aimed to make Tabby visible and get more people to use their service. 

We helped Tabby reach over 10 million accounts, significantly increasing brand awareness and the number of customers interacting with them. 

This story shows how Boomerang's innovative, data-driven approach brought real, strong results for Tabby. We set a new standard for how fintech companies grow in the Gulf with influencer marketing. 

The Tabby influencer marketing campaign ran from December 2023 to March 2024. It focused on establishing the brand and encouraging people to use Tabby for online fashion shopping and other services.

The following article will analyze Tabby as one of Boomerang's impressive success stories in the UAE and the Gulf area.

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About Tabby

Tabby is a leading financial technology company in the GCC that offers "Buy Now, Pay Later" options for shoppers and businesses. 

Tabby wants to make payments easy and give users flexible digital tools. It aims to attract more users, sign up more businesses, and become a trusted payment choice in the busy digital finance world. Tabby helps people shop by offering payment plans without interest, which is popular with younger shoppers.

The Challenge in Tabby Influencers Campaigns

The financial tech market in the GCC is growing fast, and many new and old companies are competing for customers. 

Tabby faced several challenges:

Lots of Competition

They competed with well-known payment apps and other BNPL services.

Building Trust

It was essential to build trust in a business where safety and reliability are key.

Getting Users and Businesses

They needed shoppers and stores to use Tabby.

Brand Awareness

They needed to reach many tech-savvy people across several Gulf countries.

Relevant Content

They needed strong content that spoke to the local culture in the Gulf.

Boomerang's Plan To Promote Tabby with Influencer Campaigns

Boomerang created a special influencer marketing plan for Tabby. We focused on reaching many people, building trust, and showing precise results.

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Selecting the Right Influencer

Boomerang used its network of over 5,000 influencers. We found creators whose followers were exactly who Tabby wanted to reach in the Gulf. 

The right choice for influencers ensured the campaigns felt real and connected with the target people.

We partnered with 20-30 mega and macro influencers for each campaign. 

Boomerang prioritized influencers with followers interested in finance, lifestyle, and tech.

Planning Based on Tracking and Analysis

We set clear goals for every campaign and focused on things we could measure, like the number of people who saw the content, interacted with it, visited the website, and converted.

Strong Creative Content

 Boomerang made real, helpful content. This content showed how easy Tabby was to use, its safety features, and special benefits like flexible payments with no hidden fees.

Using The Right Platforms

We launched campaigns on social media sites in the UAE and the Gulf, mainly Instagram and Snapchat.

Targeting the most popular social platforms in Saudi Arabia and the UAE helped us reach the most people where they are most active.

Tracking Results Carefully

We gave each influencer special tracking links and promo codes. Accurate tracking and analysis allowed us to measure website visits, app downloads, and sales precisely, helping us show a clear return on investment.

How We Did It: Strategy of Tabby Awareness Campaigns

Boomerang used a flexible and effective campaign strategy to reach millions of accounts and active users:

Stories and Demonstrations

Influencers shared real-life examples of using Tabby. They showed how the app made daily payments for shopping, eating out, or buying things online easier. 

Local Messages

We carefully created Arabic and English content, ensuring it reflected the culture and language of people in the UAE and  Saudi Arabia..

Flexible Campaigns

Boomerang's "per-campaign" approach allowed Tabby to adjust activities, try new content styles, and change plans quickly based on real-time data.

Always Improving

Boomerang's team constantly reviewed performance data during each campaign. We improved who we picked as influencers, what topics we covered, and when we posted, which helped us get the most interaction and sales.

Creative Direction

Boomerang managed the creative side. We ensured that all influencer content looked good, fit the brand, and was culturally appropriate for the Gulf. 

The right creatives ensured that people reacted well to the content and shared it more.

Following Rules

Boomerang handled all legal and government rules, clearly stating paid partnerships and getting influencer licenses. 

The alignment with UAE regulations related to online marketing ensured campaigns ran smoothly and protected Tabby from any issues common in the Gulf.

Results: Clear Impact and Brand Growth

Tabby's partnership with Boomerang brought excellent and measurable results:

Massive Reach of Social Accounts

In the first quarter, Tabby’s campaigns, led by influencers, reached over 10 million unique accounts, significantly increasing brand visibility across the GCC.

Target Customer Engagement

 Influencer content created high levels of interaction. Followers actively joined challenges, gave feedback, and downloaded the app.

Brand Awareness and  Trust

 Working with trusted regional influencers helped Tabby build strong trust among its target users. People in the GCC trust influencers significantly, especially for financial products.

Lasting Impact Beyond The Campaign

The partnership built long-term relationships with key influencers, making Tabby an aspirational and essential brand for young people in the Gulf.

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Key Success Factors of Tabby Partnership with Boomerang in Influencer Marketing 

Right Influencer, Right Audience

Boomerang carefully selected influencers, ensuring Tabby's message reached the right, high-value users in the GCC.

Goal-Driven Strategy

Every part of the Tabby awareness campaign focused on measurable goals like engagement and reach. 

Local Expertise: Understanding Gulf audiences' preferences and local rules ensured the campaigns resonated and followed guidelines.

Flexibility & Openness

Boomerang's flexible, campaign-based model allowed Tabby to improve campaigns in real time, resulting in top impact and cost efficiency.

Data-Driven Approach

Boomerang used advanced data analysis and influencer checks to lower fraud risks and make campaigns as relevant as possible.

Complete Management

Boomerang handled everything, from choosing influencers to reporting ROI, allowing Tabby's team to focus on growing their primary business.

Boomerang Partenership With

Tabby’s work with Boomerang shows how a financial tech brand can succeed wildly in the GCC. They used an innovative, data-driven approach that prioritized influencers. 

By combining the right influencers, engaging content, and careful tracking, Tabby achieved significant brand growth, gained many new users, and built a strong base for continued success in digital finance.

Want to unlock your brand’s potential in the GCC? Find out how Boomerang’s influencer marketing solutions can bring similar results to Tabby’s.

Tabby is one of many success stories showing the impressive results of collabration with Boomerand as aleading influencer marketing agency in GCC.