How Boomerang's Influencer Campaign Helped Saudi German Hospital Reach +10M People

‍How Boomerang Helped Saudi German Hospital Reach Over 10 Million People and Boost Patient Inquiries

Client: Saudi German Hospital (SGH)

Industry: Healthcare

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 Saudi German Hospital, a leading healthcare provider in the GCC, partnered with Boomerang to enhance online engagement and address public concerns about traditional hospital advertisements.

Boomerang launched an innovative influencer marketing campaign, collaborating with a select group of major influencers on Instagram and Snapchat. 

This effort connected with over 10 million people, led to a 35% jump in patient inquiries, and delivered an incredible return on investment.

Recent studies' analytics indicate that over 90% of Saudi Arabian patients utilize social media for health information, particularly Snapchat and Instagram, and that such campaigns enhance health awareness, improve patient communication, and foster loyalty. 

About our client (Saudi German Hospital)

Saudi German Hospital (SGH) is a leading private hospital group in the Gulf Cooperation Council (GCC) region, encompassing Saudi Arabia and the United Arab Emirates (UAE). It is known for its advanced medical care and commitment to patients. 

SGH sought to enhance its reputation among tech-savvy, health-conscious audiences in the region. 

It stands out for its commitment to patient-focused healthcare and for being a pioneer in medical breakthroughs and public health initiatives.

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Objectives

Increase Brand Awareness

Strengthen SGH’s position as a leading healthcare provider in the GCC.

Promote Patient Engagement

Enhance patient interaction and loyalty through innovative programs and initiatives.

Support Business Expansion

Reinforce SGH’s market presence, support regional growth and stand against arising competition.

Align with Vision 2030

Promote wellness, women’s empowerment, and public health in line with Saudi Arabia’s Vision 2030

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The Big Challenges in Saudi German Influencer Marketing Campaigns

SGH faced several challenges in a highly competitive healthcare market:

• Their online engagement lagged behind their rivals.
• Younger audiences were less likely to respond to traditional hospital advertisements.
• They must build trust and credibility in a market where personal recommendations and reputation mean everything.

SGH aimed to increase brand awareness and patient inquiries, as well as its position as the top hospital choice for families and individuals in the GCC. 

Boomerang's Smart Strategy to Turn  Expertise in the GCC Influencers Market into Action

Boomerang designed a unique influencer marketing plan specifically to solve SGH's challenges and achieve its goals:

Picking the Right Voice From the Influencers Community

 Boomerang's team carefully studied SGH’s brand, audience, and campaign aims. In this campaign, Boomerang selected fewer than five major influencers. 

These macro influencers had strong engagement, shared relevant health-related content, and boasted large followings in the UAE and Saudi Arabia. 

An influencer's credibility – expertise, honesty, and authentic experiences – was key to choosing them.

Focusing on the Key Platform in Saudi Arabia and the UAE

The campaign ran mainly on Instagram and Snapchat, which they identified as the region's most impactful social media platforms for health and lifestyle content.

Creating Real Stories Related To Health Care

Influencers shared their genuine experiences at SGH, gave behind-the-scenes hospital tours, and hosted Q&A sessions to answer common health questions. 

Their content also showcased SGH's technology and caring approach, aiming to make healthcare feel more human and encourage open conversations about health topics. The campaigns also championed women's empowerment and overall wellness.

Working Hand-in-Hand

SGH, Boomerang, and the chosen influencers collaborated closely, with a straightforward process in place for approving content to ensure authenticity and accuracy. The campaign ran for three months in 2023.

Excellent Results for Saudi German Hospital influencer Campaigns

The partnership between Boomerang, a Dubai-based marketing agency, delivered impressive, measurable results, clearly showing they met their goals. Beyond the numbers, the campaign also saw great qualitative success:

• The campaign, mainly an awareness campaign, reached over 10 million accounts.
• Conversations about the brand exploded, with thousands of comments and direct messages about SGH services.
• The community's trust in SGH grew significantly, with many followers saying influencer stories prompted them to contact the hospital.
• The influencers' credibility, empowered by their authenticity and expertise, played a considerable part in people choosing SGH.
• The campaigns led to more patient inquiries and participation in hospital programs, ultimately improving patient outcomes by making people more informed and trusting.

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Why the Boomerang Partnership with Saudi German Hospitals Delivered Good Results

Picking the Perfect Influencers

Boomerang is connected to over 5000 influencers, but our choice to work with fewer, highly trusted influencers made a bigger, more genuine impact than a larger group of less relevant creators would have.

Authentic Stories 

Real stories and hospital experiences are deeply connected with audiences, quickly building trust.

Selecting the Right Platform

Using Instagram and Snapchat specifically meant that the content reached most of the GCC's digitally savvy population.

Plan for Campaigns Driven by Data

Every step in campaign planning and execution relied on solid analytics and market insights. 

This approach delivered precise results and a high return on investment.

SGH’s data-driven, patient-focused approach delivered higher engagement rates and measurable improvements in brand reputation.

Ready for Your Own Success Story?

Want to expand your brand's reach and achieve measurable results in the GCC? 

Let Boomerang be your partner for your next influencer marketing campaign. 

Contact Boomerang today, and let's work together to create your success story!

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