Boomerang Drives Yango Rides' Brand Awareness and Engagement in the UAE

Yango, a top tech innovator, wanted to significantly increase brand awareness and app engagement for its Yango Rides service in the fast-paced and competitive UAE ride-hailing market. 

To reach this big goal, they teamed up with Boomerang in Q1 2025 to use our knowledge of influencer marketing to reach their target audience authentically and meaningfully. 

This case study shows how Boomerang's strategic approach worked well, making Yango Rides a part of people's daily lives through engaging influencer content.

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Yango Influencer Marketing Case Study: Raising Awareness of Ride-Hailing in the UAE

Executive Summary

In Q1 2025, Boomerang partnered with Yango to launch a targeted influencer marketing campaign to boost brand awareness and app engagement for Yango Rides in the UAE. By collaborating with macro lifestyle influencer Aya, Boomerang seamlessly integrated the Yango app into real-life scenarios on Instagram and TikTok. The campaign increased social media engagement, drove traffic, and enhanced Yango’s brand visibility among the UAE’s urban, tech-savvy audience.

Brand & Campaign Background

·        Brand: Yango

·        Industry: Tech/Ride-Hailing

·        Market Focus: United Arab Emirates

·        Campaign Duration: Q1 2025

·        Platforms: Instagram, TikTok

·        Target Audience: UAE-based users seeking convenient, app-based transportation solutions

The Challenge In YANGO Influencers campaigns

Yango approached Boomerang with a clear vision but faced specific challenges that required a tailored approach. 

A primary hurdle was the absence of specific Key Performance Indicators (KPIs) or benchmarks, which made it difficult to precisely measure their marketing efforts' Return on Investment (ROI). 

Additionally, relying solely on one influencer limited the ability to measure campaign scalability or identify high-performing audience segments. Boomerang navigated these challenges to deliver measurable impact and lay the groundwork for future growth.

Boomerang's Solution & Strategy For Yango Social Campaign

Boomerang devised a focused and impactful influencer marketing strategy to overcome Yango's challenges and maximize campaign effectiveness. 

Our approach centered on:

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Influencer Selection

We carefully chose Aya, a well-known macro lifestyle influencer, because she was very relevant to our target audience and had a track record of naturally incorporating brand offerings into her content.

It was important that her voice sounded real and that she had a strong connection with her followers so that the message would naturally resonate.

Content Strategy & Creative Direction

The campaign aimed to create a fascinating Instagram and TikTok Reel. The creative direction focused on showing how useful the Yango app is in everyday life through a "day in the life" story. 

This way of telling stories made the content feel real and relatable, showing how easy and smooth Yango Rides are in real life.

The focus was on smooth transitions and an organic part of the app, which made the promotion feel more like a genuine recommendation than an ad.

Single-Phase Activation

The campaign was carried out in one phase during the first quarter of 2025, which made it possible to focus on it and have an effect in a set amount of time.

Implementation & Execution 

The campaign started in the first quarter of 2025, and Boomerang handled every part carefully.

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The Results: Driving Engagement and Visibility

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The partnership between Boomerang and Yango yielded significant positive outcomes, demonstrating the power of authentic influencer marketing:

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Increased Social Media Engagement

The campaign worked, and many more people interacted with Aya's content on Instagram and TikTok, which shows that people were interested in it.

Enhanced Brand Visibility and Awareness

The reel did a great job of introducing the Yango Rides brand to and establishing its recognition among the right people in the UAE.

Positive Audience Reception

Qualitative feedback showed that the audience liked the reel's format and story, with many saying that the content felt genuine and authentic to Aya's usual style.

This realness was a big part of why the campaign worked so well with her followers.

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Lessons Learned & Future Opportunities 

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This successful campaign provided valuable insights that will inform future strategies for Yango and other clients:

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What Worked Well

The strong creative direction and scripting, combined with the high authenticity fit between Aya and the Yango brand, were pivotal to the campaign's success. The content felt genuine, leading to better audience reception.

Addressing Challenges & Future Recommendations

The campaign was very successful, but it showed how it could have a bigger effect. To solve the first problem of not being able to track KPIs and not being able to scale, Boomerang suggests using a larger group of influencers in future campaigns to reach more people and find the best audience segments. 

Adding direct download links to Instagram Stories would also significantly improve the tracking of app downloads and provide more detailed data for calculating ROI.

Conclusion

Boomerang is proud to have worked with Yango to help them reach their brand awareness and app engagement goals.

 We saw measurable increases in social media engagement and visibility. We gained important information that will help us improve future campaigns by choosing the right influencers and creating engaging, real content. 

This case study shows how dedicated Boomerang is to providing effective influencer marketing solutions that help our clients' businesses grow.

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