Level Shoes’ Success Story: Real Results and Proven ROI in the UAE Fashion Market

Executive Summary of Level case study

Client: Level Shoes
Sector: Fashion/E-commerce (Luxury Footwear)
Platforms: Instagram, TikTok
Campaign Type: Brand Awareness & Sales
Duration: 2023–2024
Key Result: 5x ROI, high engagement and an increase in sales across the GCC

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Level Shoes, a luxury footwear leader in the Middle East, partnered with Boomerang to elevate its digital presence and drive sales through a data-driven influencer marketing campaign. 

Investment in Boomerang’s deep regional expertise and vast influencer network, Level Shoes achieved a high return on investment, significantly increased engagement, and confirmed its position as a top fashion destination in the Gulf.

About Level Brand

Level Shoes is the region’s premier luxury footwear retailer, renowned for curating exclusive designer collections and delivering exceptional in-store and digital experiences. 

With a loyal customer base in the UAE and broader GCC, Level Shoes sought to expand its digital footprint and boost brand awareness through influencer marketing campaigns.

In the next section, we will analyze the Level Shoes Case study as an example of Boomerang's success stories in partnership with e-commerce brands.

The Challenges in Level Digital Influencer campaigns

Level Shoes faced an increasingly competitive landscape in the luxury fashion sector, especially in the Gulf. 

In Boomerang, we make market analysis; we realized that we should deal with the following challenges:

The brand must stand out in a crowded digital marketplace in the UAE and GCC, and growing competition in e-commerce, especially for luxurious products in Dubai.

Make influencer campaigns that drive measurable sales, not just awareness

The brand needs to engage a new generation of fashion-forward consumers across the GCC

Ensure campaign authenticity and compliance with regional regulations

Traditional advertising channels were proving less effective, and Level Shoes required a partner who could deliver creativity and clear ROI.

Here comes our role in Boomerang: to plan, deliver, execute and optimize an influencer marketing campaign for Level Shoes, primarily to increase brand awareness and build relations with target customers. Then, we can build on that for long-term investment.

Boomerang’s Strategic Solution to Design-Level Shoes Influencer Campaigns

Influencer SelectionBoomerang curated a group of 15 mega and macro influencers with proven engagement in the luxury and lifestyle segments. Each influencer was vetted using advanced analytics and fraud detection tools, ensuring alignment with Level Shoes’ brand values and audience profile.

Level Shoes Campaign Design

Focused on Instagram and TikTok, platforms with the highest engagement among Gulf consumers

Content mix: Unboxings, styling videos, exclusive offers, and real-life product placements

Localized storytelling to resonate with GCC audiences, using both Arabic and English

Tracking & Reporting of Campaign Results

Unique discount codes (e.g., OKG) and app links to attribute sales directly to influencer activity

Real-time analytics dashboards for transparent, actionable reporting

Innovative Tactics

Timed launches around major retail events (e.g., Black Friday)

Encouraged authentic, creative content while maintaining brand consistency

Leveraged Boomerang’s 5,000+ influencer database for optimal reach and relevance

Execution of Level Influencer Campaigns with  Creative Solutions

Boomerang managed every stage, from influencer briefing to content approval and post-campaign analysis:

Influencers and celebrities  showcased Level Shoes’ latest collections in aspirational, lifestyle-driven content

One of the main campaign engagement tools is Discount codes and app links in stories, posts, and bios for seamless conversion tracking.

Campaigns were designed for cultural relevance, ensuring resonance with Gulf audiences and compliance with UAE influencer licensing regulations.

Impressive Results & Measurable Impact of Level influencers campaigns

High Engagement 

Record increases in likes, comments, shares, and saves on campaign content

5X ROI

Level brand earned up to 5x return on influencer campaign investment, far exceeding industry benchmarks for influencer marketing in the UAE

High Reach

The campaign's primary objective was awareness, so the creative content targeted many users engaged across the GCC luxury fashion segment.

Brand Positioning

Level Shoes solidified its reputation as a trendsetter and digital innovator in the region.

Why Boomerang Succeeded in Partnership with Level Brand's influencer marketing awareness campaigns

Deep Regional Expertise in UAE and the Gulf Area

Boomerang is located in Dubai, one of the fastest-growing markets for digital influencers. Therefore, Boomerang’s understanding of GCC market nuances and consumer behavior ensured campaign relevance and compliance.

Data-Driven Influencer Selection

In Boomerang, data-driven decisions will make our partners stand out in a highly competitive field. Advanced analytics and fraud detection deliver authentic engagement and minimize risk.

Transparent Process

Real-time reporting and precise ROI measurement built trust and accountability.

Creative Flexibility

Authentic, localized content resonated with Gulf audiences, driving engagement and sales.

This case study demonstrates how Boomerang’s data-driven approach delivers exceptional results for leading brands in the Gulf, setting new standards for influencer marketing in the region.

Ready to transform your brand’s presence and drive measurable results in the Gulf?
Contact Boomerang today to start your influencer marketing success story^.

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