Elevating Brands.
Empowering Influencers.

Influencer talent management is when a professional agency represents content creators and supports them in building a sustainable and structured career. This includes negotiating brand deals, developing content strategy, growing their audience, and managing the business side of their work, similar to how a manager represents an artist.

Building a successful creator career in the GCC requires more than producing good content. It requires strategy, strong brand relationships, legal awareness, and business structure. Boomerang provides creators with the support and systems needed to turn content creation into a long term and reliable business.

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We do more than secure brand deals. We help creators build structured, long term careers. At Boomerang, you gain access to strategic guidance, strong brand relationships, and a team that actively works to grow your value over time. We focus on quality, not volume, and partner with creators who are serious about building their presence and income.

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We leverage our direct relationships with brands and agencies across the UAE and wider GCC to connect creators in our network with relevant paid partnership opportunities. We manage the full process including negotiations, contracts, and coordination, allowing creators to focus on content while we handle the commercial side.

We represent creators across multiple platforms and niches including:

• Fashion and Style across the UAE and Saudi Arabia
• Beauty and Skincare
• Food and Cooking
• Fitness and Wellness
• Travel and Lifestyle
• Gaming and Technology
• Finance and Business
• Parenting and Family
• Real Estate and Luxury Living
• Comedy and Entertainment

We typically work with creators starting from around 10,000 followers and above. However, what matters most is not follower count alone, but the quality of your audience, your engagement rate, and how well your content fits a specific niche. We focus on creators who have strong potential for long term growth and brand alignment.

Our talent management commission is discussed transparently during onboarding. We follow an industry standard model and ensure that creators keep the majority of the deal value. Our focus is to build long term partnerships where both the creator and the agency grow together.

We do not focus only on securing brand deals. Our goal is to increase your long term value as a creator so you can command higher rates over time.

We achieve this by improving how you are positioned in the market, refining your content strategy, and ensuring your audience quality and engagement remain strong. We also guide you on the type of partnerships you accept, prioritising brands that align with your profile and contribute to your long term growth.

As your performance, consistency, and positioning improve, we gradually increase your rates and negotiate better deals on your behalf. The goal is to build a sustainable career where your value continues to grow, rather than relying on short term opportunities.

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We primarily represent creators who are based in the GCC or produce content for GCC audiences. This includes the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. International creators with a strong and relevant GCC audience are also considered, provided their content aligns with the region.

Timelines vary depending on your niche, audience, content quality, and current market demand. Many creators secure their first brand deal within 30 to 60 days after joining, especially if their content aligns with active brand campaigns. Consistency and positioning play a key role in how quickly opportunities are unlocked.

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Yes, our talent management offering is comprehensive and goes beyond brand deals. We work closely with creators to develop a long term strategy that supports both audience growth and monetisation.

Our talent services include:

• Brand Deal Management. We negotiate and manage partnerships on your behalf, ensuring fair rates and protecting your value. We also handle contracts and communication with brands and agencies.
• Content Strategy. We help you build a clear content direction based on your niche, audience, and long term goals.
• Audience Growth. We analyse your data and apply platform specific strategies to improve reach and engagement across channels.
• Platform Monetisation. We guide you on accessing platform revenue streams such as TikTok Creator Fund, YouTube Partner Programme, Instagram Subscriptions, and Snapchat Spotlight.
• Personal Branding. We support you in building a strong and consistent personal brand through positioning, media kits, and overall presentation.
• Legal and Contract Support. Our partners review agreements to ensure your rights are protected and terms are fair.
• Events and PR Opportunities. We manage invitations, launches, and brand activations that help expand your presence beyond social media.

We manage creators across all major platforms including Instagram, TikTok, YouTube, Snapchat, X, and LinkedIn. Our approach is always tailored to where your audience is most active and where your content performs best.

Contract terms are discussed on a case by case basis. We offer both exclusive and non exclusive arrangements depending on your current stage, goals, and level of commitment. The structure is designed to support your growth while maintaining flexibility where needed.

You can apply through our Talent Management page by submitting your social media profiles and basic audience information. Our team reviews all applications carefully and typically responds within five business days. We prioritise creators who show strong potential, consistency, and alignment with our values.

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