Top Emirati Influencers: The Faces Shaping UAE Social Media Trends

Emirati Influencers: Who’s Shaping Trends in the UAE?

Dubai offers influencers exceptional opportunities and advantages. Key initiatives enhance this appeal: the expanded Golden Visa (Jan 2025) grants digital creators long-term residency and tax-free income. 

Simultaneously, the new Creator Residency provides a dedicated hub with mentorship, workshops, and over 300 annual events focused on brand building and monetization, backed by a $40.8 million fund.

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Furthermore, Dubai's diverse cultures enable influencers to easily connect with various audiences, build loyalty, and attract genuinely engaged viewers. At Boomerang, we work to connect top influencers with brands to achieve engagement, loyalty, and return. 

Check this list to know the top 20 Emirati social media Influencers. 

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Male Emirati influencers

Ossy Marwah 

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Ossy Marwah ranks high on the top Emirati influencers list. Ossy Marwah has a followers base of 30 million on multiple social media platforms. Ossy Marwah is one of the most famous Emirati Instagram influencers.

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Ghaith Marwan

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Ghaith Marwan is a top Emirati influencer recognized for his entertaining content. Ghaith Marwan has a massive number of followers on social media, mainly on YouTube and Instagram. His Followers number is close to 30 million.

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Anas Elshayib

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Anas Elshayib is a mega Emirati social media influencers. Anas Elshayib is well-known for posting entertaining content. You can distinguish Anas Elshayib by his broad exposure with 22 million followers on social media. Anas Elshayib is one of the Top Emirati social media influencers.

Khalid Al Ameri

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Khalid Al Ameri is a pioneer in travel and storytelling content. Khalid Al Ameri is a prominent Emirati social media influencer with 23 million followers across various social media platforms, primarily on Facebook and TikTok. 

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Abdul Rahman Al-Awadhi

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Abdul Rahman Al-Awadhi is a mega Instagram influencer and one of the most followed Emirati influencers on Instagram. Abdul Rahman Al-Awadhi is popular for his funny content on Instagram. Abdul Rahman Al-Awadhi has 15 million followers on social media.

Mahmoud Maher

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Mahmoud Maher is one of the mega Emirati social media influencers. Mahmoud Maher has a base of 11 million followers on social media. Mahmoud Maher is recognized for fashion.

Mayed Al-Ansari

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Mayed Al-Ansari is an active Instagram Emirati influencer. Mayed Al-Ansari mainly posts funny content on Instagram. He has 9 million followers on Instagram and TikTok. Mayed Al-Ansari is one of the mega Emirati Instagram influencers.

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Ahmed AlKhafaji

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Ahmed AlKhafaji is an actor and a renowned top Emirati influencer, mainly active on Instagram. Ahmed AlKhafaji has 12 million followers on multiple social media platforms.

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Boris Batischev

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Boris Batischev is an active Instagram Emirati influencer under the name of “goldnguy”. Boris has a bout 7 million followers on Instagram and TikTok to post entertaining content.

Hindash

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Hindash is one of the mega Emirati social media influencers presenting content on make-up and beauty. Hindash has 4.2 million followers across social media, mainly on Instagram and YouTube.

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Female Emirati influencers

In the next section, we will explore the top Emirati female influencers with a large followers base.

Joelle Mardinian

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Joelle Mardinian, a beauty & make-up artist, is a TV presenter for the MBC1 "Joelle" program. Joelle Mardinian has a top ranking among the Emirati Female influencers. Her total number of followers on social media is 26.7 million. Her most followers come from Instagram. Her brand, Eyecandy, has 191,000 followers on Instagram.

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Noor Stars‎

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Noor is recognised for her entertaining content posted on multiple social media channels. Her total number of followers on social media is 53.85 million, which makes her the no.1 influencer among female Emirati influencers. Her most followers come from YouTube and Instagram. Noor holds a podcast on YouTube with about one million subscribers.

Lojain Omran

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Lojain Omran is a TV presenter & producer, and businesswoman. Lojain Omran acquired 14.4 million followers on different social media platforms, mainly on Instagram. Lojain Omran is one of the top Emirati social media influencers.

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Dr. Mahra Lutfi

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Dr. Mahra Lutfi is renowned for her efforts in the beauty industry. She earned Miss Planet International in 2024. Dr. Mahra Lutfi has a total number of followers of 10.3 million on TikTok and Instagram. Dr. Mahra Lutfi is one of the popular Emirati Instagram influencers. 

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Raghad

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Raghad is a mega influencer and a dental student. Raghad is marked as an influencer in the beauty and entertainment sector. Raghad has a base of 20 million followers on multiple social media channels, mainly TikTok, Instagram, and YouTube. She is one of the top Emirati influencers on social media. Raghad was on the list of Forbes 30 under 30.

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Leen Mohd

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Leen Mohd is a mega influencer with a huge followers base on every social media platform. With over 22 million followers on social media, Leen Mohd is one of the top influencers in the UAE. Leen Mohd has a YouTube channel in partnership with her sister Lana Mohd with 5.23 subscribers.

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Taim AlFalasi

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Taim AlFalasi is recognized for her content on travel, food, and lifestyle. Most of Taim AlFalasi's followers come from Instagram, with about 4.7 million followers, and her total followers on social media are 6.5 million. Taim AlFalasi comes at the top of the Emirati female influencer list.

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Shfa

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Shfa is a mega Emirati female influencer who has been marked as a pioneer in kids' content on YouTube, Instagram, and Facebook. Shfa has the most significant number of followers on social media, with about 54.2 million followers. Shfa is at the top of the Emirati female influencers list.

Missdouaa

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Miss Douaa is an Emirati female influencer specializing in posting content on beauty and entertainment. Miss Douaa has a total number of followers of 18.5 million, which qualifies her to be one of the most well-recognized Emirati social media influencers. 

Rano's Home

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Rano's Home is a mega Emirati social media influencer on YouTube. Rano's Home is well-known for the mixed content between entertainment and family. Rano's Home has a total number of followers of 20 million, mainly on YouTube.

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Dubai has solidified its status as a global hub and talent incubator for micro, macro, and mega celebrities, home to prominent influencers whose roles go beyond simple advertising to direct consumer trends, public opinion, and the emirate's socio-economic landscape.

Boomerang Influencers Partnership

Boomerang positions itself as your premier Dubai-based influencer management partner, committed to maximizing your brand's reach and impact in this vibrant market using our network of the most loved UAE influencers. 

Boomerang collaborates with brands for long-term success, leveraging its network of over 5000 influencers to make your business stand out.

Alignment with UAE influencers' license, content creators' regulations, and local ethics of the Gulf area makes us your trusted partner for influencer marketing campaigns. 

Contact Boomerang to kick-start a new marketing journey in influencer marketing.

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