Top Dubai Influencers of 2025: Shaping Trends and the Emirate's Lifestyle

Dubai: A Global Hub for Influencers and Digital Content Creation

Influencers in Dubai enjoy thriving opportunities and competitive advantages. The city's efficient investment environment connects them to specialized marketing agencies, and it boasts an excellent infrastructure with advanced digital technologies and high-speed internet.

Dubai's prosperity, order, and safety, along with its supportive laws, facilitate unparalleled opportunities for influencers to showcase their ideas and creativity.

For example, the UAE's Golden Visa program, expanded in January 2025, now includes digital content creators, granting them long-term residency and tax-free income.

In addition, initiatives such as the Creator Residency, launched in January 2025, provide a comprehensive hub with mentorship programs, workshops, and more than 300 annual events focused on brand building, storytelling, and monetization, all supported by a $40.8 million (AED 150 million) Creator Fund.

Furthermore, Dubai's remarkable ethnic and cultural diversity is a significant draw. Influencers can easily connect with a wide range of audiences. This makes it easier to build a loyal fan base and attract relevant viewers who genuinely engage with their content.

‍

Want to know who's making a difference in Dubai's influencer scene? Read on to discover some of the most prominent influencers worth following.

Gehnaadvani - 402k followers

Gina Advani is one of the most prominent Dubai Influencers, offering an excellent example of the Dubai lifestyle. In addition to her interest in beauty and style content, following her will give you insights into her daily life.

She has over 400,000 followers and collaborates with numerous beauty brands, such as Sephora and Huda Beauty.

Gina was included in the "Hot 100" list of the most prominent influencers in Dubai in 2018.

Mrmoudz – 675K followers

Are you a fan of elegance and a luxurious lifestyle? Do you enjoy traveling the world and discovering different cultures?

Mahmoud offers you all this and more by joining over 670,000 followers who are passionate about his unique content.

Because Mahmoud is one of the most prominent Dubai Influencers, many fashion brands collaborate with him. 

eva_zuk – 1.4M Follower

To anyone who says you can't be both beautiful and intelligent, Eva says, "Think again."

Despite her dazzling beauty, Gina holds a law degree.

Eva presents a glimpse into the dazzling lifestyle in Dubai.

Prestigious fashion magazines like Vogue didn't overlook Eva's potential, which led to her becoming a model, further solidifying her position among Dubai's influencers.

nael_abu_alteen – 1.7M Followers

Nael refused to surrender to the constraints of a routine job and insisted on pursuing his dream of traveling the world. Life rewarded him for his pursuit of this dream, making him one of the most prominent influencers in the tourism and travel sector in Dubai. Numerous tourism companies, airlines, and hospitality experts collaborate with him for his compelling content, making him a favorite influencer with over 1.7 million followers. 

Rsbelhasa – 2.5M Followers

‍

With over two and a half million followers, Rashid Belhasa is a role model who embodies everything young people aspire to in life. He has rightfully earned his place as one of Dubai's most prominent influencers.

Rashid enjoys a vibrant lifestyle, living it to the fullest, and enjoys a variety of hobbies, including sports and driving.

He offers youthful fashion that many aspire to, and introduces visitors to Dubai's amazing tourism destinations, including the events and activities available there, thus providing his followers with an unparalleled experience.

All of this has made Rashid the preferred influencer for promoting numerous brands related to fashion, tourism, and travel.

Marwahassan – 2.6M Followers 

Marwa Bin Hassan presents unique family content that highlights a sophisticated lifestyle and introduces them to the latest and most luxurious modern essentials.

Marwa is a living example that elegance and beauty come from within and are complemented and highlighted through the right choice of fashion and lifestyle.

All this, along with her more than 2.6 million followers, has made her a favorite face for many fashion and lifestyle brands. 

Khalidalameri – 3.1M Followers

Is there anything more beautiful and welcoming than a spirit that spreads smiles and joy wherever it goes?

For this very reason, Khaled Al Omari is one of Dubai's most popular Instagram influencers.

If you want to discover the true nature of the people of Dubai and their hospitality, cooperation, and acceptance of others, join Khaled Al Omari's more than three million and one hundred thousand followers.

Khaled is trusted by many major brands that benefit from his cheerful and uplifting content. 

Zeynabelhelw – 4.2M Followers

Zeina is a renowned model with an estimated 4.2 million followers on Instagram. Born in London, Zeina shares all things beauty and fashion on her page, which has caught the attention of prestigious brands like Jimmy Choo, who have appointed her as a Dubai Influencer, promoting their products to followers. 

Realjunaidofficial – 4.3M Followers

Mohamed Khan, also known as "Ganook King," provides content on travel, technology, and lifestyle, introducing you to delicious dishes from around the world. 

With over 4.3 million followers, he's the preferred choice among Dubai-based influencers for many brands across retail, fashion, and technology.

Movlogs – 4.6M Followers

Movlogs enables its followers to experience a life of wealth, luxury, and extravagance, allowing them to live their dreams.

With his cheerful spirit and passion for luxury cars and technology, he exemplifies the immense potential that wealth can bring.

Thanks to his vibrant personality and dazzling appearance, he has collaborated with numerous automotive and technology brands that strongly support his engaging content.

Wessamq – 5.1M Followers 

Wissam is a top-notch comedian, making him one of the most influential figures in Dubai, whose engaging content is unmissable.

He offers clips that showcase his lifestyle in his endearing comedic style.

Wissam's passion for travel and modern technology has earned him the attention of giant companies like Samsung, which have allowed him to promote their latest smartphones.

Jumana – 5.7M Followers

Joumana loves showcasing her stylish fashion on her Instagram and TikTok accounts, where she has millions of followers.

She also delivers lively, cheerful, and humorous videos, undoubtedly placing her among the best Dubai influencers you'll enjoy following.

Thanks to her widespread popularity, she has collaborated with many major brands, most notably Binghatti Properties.

Saraaalwari – 7.5M Followers 

If you want to live a blissful life, follow the advice of Sarah Al Wari, who has over seven and a half million followers. She tells you to do what brings you peace.

This is also what Sarah applies to her life, where she comically discusses skincare, health, and beauty topics.

All of this has made her the ideal choice among Dubai Influencers for many skincare and makeup brands.

Azzazarour – 6.2M Followers

Azza Zarour is a media personality with a wide social media following, boasting over 10 million followers.

She showcases the luxurious lifestyle for which Dubai is renowned, and her content is suitable for the entire family.

Azza Zarour collaborates with numerous fashion and lifestyle brands.

ghaith_marwan – 9.2M Followers

When your Instagram followers surpass nine million, you've undoubtedly become the reigning king among Dubai influencers.

This achievement doesn't come out of nowhere; it's the result of hard work, effort, talent, and intelligence.

That's why Ghaith Marwan occupies a special place at the top with his brilliant comedic content. He and his colleague Saraalwari show us exciting and entertaining aspects of life in Dubai.

He doesn't skimp on snapshots of his private life and the lifestyle he shares with his followers.

Of course, collaborating with Ghaith Marwan will bring many benefits to your brand and deliver it in the best and most enjoyable ways to his loyal citizens.

Nohastyleicon – 13M Followers

With 13 million followers, Noha Nabil exudes elegance, sophistication, and a captivating presence, making her one of the most popular and influential influencers in Dubai. With her content focusing on the latest fashion and beauty trends, as well as everything related to travel and tourism, her massive following is in awe of her, keeps abreast of the latest trends, and eagerly awaits her latest news. Sharing glimpses into her personal life, lifestyle, and daily activities, Noha Nabil is a favorite influencer for several brands, most notably American Tourister.

faz3 – 17M Followers

With 17 million followers, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, also known as "Fazza," occupies the highest ranks of influence in his home city, Dubai. Who can introduce you to the heritage of his ruling family more than he, and offer you insight into the most intimate aspects of the royal family's life? He leverages his impressive talents and strong, active presence among young people to showcase to the world the initiatives his wonderful city offers and the ethics, values, heritage, and authenticity of its people.

‍

Dubai: Land of Influencers and Future Makers

Dubai has cemented its position as a global hub, not only for business and tourism but also as an incubator for talent and home to the most prominent influencers reshaping the digital landscape. 

Through creative content and meaningful engagement, these influencers have evolved from mere advertising faces to become true driving forces that influence consumer trends, shape public opinion, and play a pivotal role in shaping the emirate's economic and social landscape.

Why Boomerang is Your Premier Influencer Management Agency in Dubai

At Boomerang, we take pride in being more than just an influencer marketing agency; we are professional partners committed to maximizing your brand's reach and impact in the vibrant Dubai market.

Boomerang is a Dubai-based agency, and we are ready to collaborate with brands to make a long-term partnership with more than 5000 influencers to make your business stand out in the crowd

Contact us to embark on a new journey in marketing with celebrities.

‍