6 mins
Dubai fashion influencers are no longer just advertising faces; they've become a powerful force reshaping the foundations of global fashion.
Their influence is no longer confined to interactions on phone screens; their millions of followers create networks of influence that extend far beyond the virtual world.
How Can Fashion Influencers Add Value to My Brand?
Every look an influencer shares and every recommendation they offer reach not only their direct followers but also their circles of friends, colleagues, and acquaintances through daily conversations and personal networks of trust. Thus, a single influencer becomes a trusted source of inspiration, shaping purchasing decisions and guiding societal tastes.
This is the power that major global brands have recognized; their deep understanding of these influencers as direct bridges to consumers' hearts has led them to engage with them regularly.
This collaboration isn't limited to promotion; they've become essential partners in understanding the pulse of the market and the general tastes of different ages, demographics, and social classes.
They offer valuable insights into what the public truly wants, and here's a list of the top ten.
List Of Fashion Influencers In Dubai, UAE, for Brand Partnership
Karen Wazen
Karen Wazen is a Lebanese-born businesswoman and one of the top Dubai fashion influencers, with over 8 million Instagram followers.
She is known for her elegant and sophisticated style and inspiring family life. A mother of three, she is also a successful businesswoman and influencer.
She is the founder of the eyewear brand Karen Wazen Eyewear.
She is an ambassador for several luxury brands, including Dior, Prada, and Cartier, and is known for her authentic storytelling.
Noha Nabil
Noha Nabil is a Kuwaiti media personality, poet, and one of the most prominent fashion influencers in Dubai. She is among the first Arab influencers to achieve significant success on social media platforms, particularly in the fashion and beauty sector.
She launched a fashion blog in 2009. Considered one of the most influential figures in social media in Kuwait and the Arab world, she boasts millions of followers and was selected as one of the top five most influential women in the Arab world by Forbes magazine in 2017. She also collaborates regularly with global brands such as Swarovski, Fendi, and Versace.
Asmaa Ibrahim
Asmaa Ibrahim is an Egyptian media personality renowned for her talk shows. She is currently one of the most prominent fashion influencers in the UAE and across the Gulf region. Her breakthrough came with her talk show "Secret Ink," where she hosted celebrities and public figures from various fields across the Arab world, earning her widespread fame.
Asmaa is distinguished by her sophisticated and luxurious style, which leans towards modern classicism. She typically appears in distinctive outfits designed by the most famous Arab and international fashion houses and designers.
Her content focuses on haute couture, jewelry, and luxury lifestyle.
She collaborates regularly with luxury brands, particularly in Dubai, to participate in product launches and promote their events.
Marwa Hassan
Marwa Hassan is an Egyptian blogger and fashion designer who has become one of the top fashion influencers in Dubai. She's a pioneer in creating trendy fashion content suitable for veiled women and mothers.
She studied accounting at university but left in her final year to pursue her passion for fashion design.
Marwa has specialized in hijab fashion since she was around 22 years old, becoming a role model for many young women seeking modest style. She has millions of followers across her social media accounts and has her own brand.
Zeynab El-Helw
Zeynab El-Helw is an influencer and model who founded her own brand. She has a strong professional background in marketing for international fashion houses and is of Turkish-Egyptian descent, born and raised in London. She holds an honors degree in Costume and Theatrical Costume Design from Central Saint Martin's University of the Arts.
She is now one of the most famous fashion influencers in Dubai.
She began her career at the renowned fashion house Dior, rising through the ranks to become the Regional Marketing Director for the Middle East, Africa, and Turkey.
She has worked and collaborated with a wide range of international luxury brands, including Valentino, Prada, Fendi, Gucci, and Louis Vuitton.
Arooj Gulzar
Arooj Gulzar is a beauty, fashion, and lifestyle influencer known for her honest and spontaneous content.
Of South Asian (Pakistani/Indian) descent, she lives and works in Dubai, UAE.
She has a large and loyal following, particularly among those who appreciate authentic and unpretentious content, which has earned her a place among Dubai's fashion influencers.
Arooj's most distinctive feature is her direct and honest approach to product reviews and experiences. She shares both positive and negative experiences, which has earned her a high level of trust with her followers.
She is a strong advocate for beauty, makeup, and skincare, offering clear and helpful tutorials and tips. She also showcases her trendy fashion style, blending international trends with cultural touches.
Shaima Hormillosa
Shaima Hormillosa is a multi-talented content creator and influencer specializing in youth fashion.
Originally from Egypt, she lives and works in Dubai. Shaimaa creates diverse content that blends fashion, beauty, and lifestyle, targeting a young audience.
Her fashion style is modern, youthful, and practical. She tends to mix luxury pieces with fast fashion, making her look relatable and accessible to her followers.
She also creates strong content in the beauty and makeup field, including product reviews and makeup tutorials.
She collaborates extensively with e-commerce platforms, fast fashion brands, and popular beauty brands, targeting the middle class and various budgets.
Shaimaa boasts a high engagement rate and is considered effective in driving sales of affordable fashion and beauty products.
Narin Ammara
Narin Ammara is a video content creator and huge influencer in the beauty, fashion, and lifestyle sectors. Known for her entertaining and upbeat content, she is of Syrian descent and studied at the University of Washington, majoring in technology.
She began her YouTube career in 2014 and achieved tremendous success with videos that initially focused on beauty, makeup challenges, and vlogs.
Narin has millions of followers on YouTube and Instagram, placing her at the top of the list of Dubai fashion influencers.
Her content features fashion, showcasing her trendy, luxurious looks, outfit combinations, and shopping tips.
It also includes luxury lifestyle content, where she shares glimpses of her life in Dubai with her followers, including travel, luxury cars, and stays in upscale hotels, attracting an audience interested in this lifestyle.
Rawan Bin Hussain
Rawan Bin Hussain is a global influencer, model, lawyer, and artist with over 7.4 million Instagram followers.
She gained early international recognition for her stunning beauty, often compared to a global star, and for sharing her weight loss and transformation journey, stories that resonated widely.
She was named "Most Influential Social Media Personality of the Year" in Dubai at an event.
She is a prominent model for both international and local designers and receives invitations to attend global fashion weeks. She is a go-to person for luxury brands.
She creates compelling beauty content and shares her skincare and makeup routines.
She uses her platform to raise awareness about mental health and women's rights, sharing positive messages about self-acceptance and hard work.
As a model and a major influencer, Rawan collaborates with leading brands in fashion, luxury accessories, beauty and skincare, jewelry, and watches, making her one of the most prominent fashion influencers in the UAE.
Jumana Abdu Rahman
Jumana Abdu Rahman, better known as Jumana Khan, is one of the most prominent Dubai fashion influencers. She studied law (LL.B.) at Middlesex University Dubai and works as an actress, model, and online influencer.
Jumana became the second celebrity, after Shah Rukh Khan, to have her image displayed on the Burj Khalifa, earning her widespread recognition as the "most popular celebrity" online in the UAE.
She has worked in both Indian (Malayalam) and Arabic cinema, starring in the Emirati film "Ghanoum the Billionaire" (2023).
She has served as a Dubai tourism ambassador and collaborated with Dubai Police on several occasions. She has also appeared in major advertising campaigns on Dubai billboards for companies such as TikTok, ADCO, and Al Ansari Exchange. Jumana has collaborated with more than 200 brands across the GCC and served as an ambassador for major global companies such as Pond's, Pantene, Xiaomi, Pepsi, and Emaar Group.
Invest in Influence: Dubai's Influencers Are Your Key to Widespread Reach and Record Sales
Therefore, anyone genuinely aspiring to build a strong and influential brand in today's fast-paced fashion world must understand that success begins with strategic choices. They must carefully select influencers whose message, values, and target audience perfectly align with the product's identity and brand vision. The right influencer is the key to gaining public awareness and reaching the top., particularly in the fashion and beauty sectors. She is named one of the top five most influential fashion influencers in Dubai, particularly in the fashion and beauty sectors, with messages, values, and target audiences that align perfectly with women in the Arab world. She is named one of the top five most influential women in the Arab world by Forbes. Her values, and target audiences align perfectly with women in the Arab world
Related Articles:
How to Become a Fashion Influencer and Get Brand Deals in the MENA
Influencer Marketing for Fashion Brands in Dubai: Trends, Strategies & Success Stories
From Runway to Reality: How Dubai's Top Fashion Bloggers Are Redefining Style
How to Maximize ROI with Fashion Micro-Influencers: A Brand's Guide
🤝 Partner with Boomerang: Your Gateway to Influence
When entering the dynamic and rapidly evolving Gulf fashion market, your brand's success hinges on making the right strategic choices. At Boomerang, we specialize in connecting ambitious global and local brands with the most influential voices in the UAE and MENA region.
We move beyond simple lists to develop data-driven influencer campaigns that perfectly align the influencer's values and audience with your brand's vision, ensuring maximum ROI. From high-profile luxury partnerships to scalable e-commerce campaigns, Boomerang is your key to widespread public awareness and record sales.
Ready to turn influence into revenue?
Contact Boomerang Today for a Bespoke Influencer Strategy!
