How Brands Use Influencer Marketing to Boost Black Friday Online Ads and Campaign Timing

‍How Brands Use Influencer Marketing to Boost Black Friday Online Ads and Campaign Timing

Black Friday is the biggest shopping day of the year, and it gives brands in the United Arab Emirates a great chance to boost sales and brand awareness. 

As competition in digital advertising heats up, adding influencer marketing to Black Friday online ads has become a game-changer for getting more people to click on them and buy something.

Why Black Friday Online Ads Alone Aren’t Enough

The UAE's crowded digital landscape makes it hard to run successful Black Friday ads online. It's easy for ads to get lost in the sea of other ads. 

This is where influencer marketing comes in. It uses trusted voices in local communities to make online ads more real and reach more people.

How Influencer Marketing Amplifies Black Friday Ads in the UAE

Influencers offer a unique channel to connect with highly engaged audiences. For Black Friday in the UAE, brands collaborate with influencers to:

• Create exclusive “sneak peek” content showcasing special deals before they launch in ads, generating excitement early.
  
  
• Use influencer-generated discount codes integrated into ads to drive measurable traffic and sales.
  
  
• Amplify online ad campaigns by reposting influencer content across social media channels, increasing visibility and trust.
  
  

Timing is Everything: When is Black Friday in the UAE?

For a campaign to be successful, it's important to know exactly when Black Friday sales will happen in the UAE. 

Brands often run campaigns from "White Friday" to "Black Friday," which is usually the fourth Friday in November. This makes sure that they get the most exposure and sales.

Starting influencer campaigns a few weeks before this time helps brands build momentum, and keeping up with influencer content during and after the peak helps keep sales going after Black Friday.

Key Tips for Brands Leveraging Influencer Marketing for Black Friday Online Ads

• Start early: Get influencers involved a few weeks before Black Friday to get people excited.
  
  
• Use influencers to promote special Black Friday deals to make people feel like they need to act quickly.
  
  
• Leverage a mix of micro and macro influencers to reach diverse audience segments within the UAE.
  
  
• For real and interesting Black Friday advertising, use Instagram Stories, Reels, and TikTok videos.
  
  
• Use unique codes and affiliate links to keep track of conversions from online ads that are driven by influencers.

Partner with Boomerang for Your Black Friday Influencer Campaigns

Boomerang is one of the best influencer marketing agencies in the UAE and has run successful Black Friday campaigns in the past. 

We help brands get more people to see and click on their Black Friday ads online by using our deep knowledge of the local market and our strong network of influencers. 

Boomerang can help you plan your holiday campaigns with personalized strategies and measurable results.

Conclusion

For brands in the UAE, combining Black Friday online ads with strategic influencer marketing delivers a competitive advantage in driving sales and brand visibility. Effectively timed influencer collaborations amplify ads' reach and authenticity, turning passive browsers into active buyers during this critical shopping season.

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