Dubai presents an unparalleled opportunity for influencer marketing in 2025 due to its highly digitally engaged and diverse population, boasting a 100% social media penetration rate. The market is shifting from mega-influencers towards the more authentic and higher-engagement micro- and nano-influencers
Dubai has quickly become a global fashion center, combining high-end, traditional, and modern styles. In this highly digital and trend-aware market, fashion brands must work hard to stand out and authentically connect with customers.
With over 99% internet penetration and one of the highest social media usage rates globally, Dubai stands as a digital marketing powerhouse. This presents a crucial question for businesses in the UAE: should they embrace the growing trend of influencer marketing or stick to the established routes of traditional advertising?
Your Definitive Guide to Pricing and Performance in Dubai,' cuts through the noise to help brands and creators make informed decisions for real results. Dive in to understand the nuances of influencer pricing and maximize your campaign ROI!
Proper succession in the GCC competitive market lies in strategic influencer campaign management: the end-to-end process of planning, executing, tracking, and optimizing campaigns to achieve specific, measurable business objectives.
Meet the movers and shakers of the Gulf’s social scene! These mega influencers are not only trendsetters but also powerful partners for brands ready to make an impact.
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